For ~Pourri’s Fall 2024 campaign, I led the design of both print and digital assets with a focus on bringing some extra charm and fun to the seasonal collection. I created a custom belly band, insert card, and sticker sheet for our influencer gift boxes — all designed to match the fall bottle artwork while adding playful new illustrations and shapes that tied everything together.

I also designed a series of fall-themed marketing emails using the same sticker graphics, including animated GIFs to make the emails feel more interactive and on-brand. It was a really fun way to connect the physical and digital sides of the campaign, and keep everything feeling warm, cheeky, and cohesive.