~Pourri Website Redesign
UX DESIGN
DIGITAL DESIGN
ANIMATION
Tools: Figma, Photoshop, Illustrator, Midjourney, After Effects
I redesigned the homepage to reflect the brand’s playful, scent-driven personality while staying true to ~Pourri’s distinctive style and creating a shopping experience that is both fun and fast, helping customers find what they want quickly.
The goal was to create a more engaging experience built for mobile users and focused on guiding customers smoothly through the site.
Team:
Eliza Trono (Creative Direction), Paige Dwelle (Copy), Emily Northrop (Designer)
Check it out: pourri.com
Get Funky, Stay Fresh
Get Funky, Stay Fresh
Identifying the Gaps:
We redesigned the ~Pourri site to be more visually engaging and aligned with business goals, addressing key gaps in retail focus and sensory storytelling. I led UX wireframing and prototyping in Figma, collaborated on research, and worked closely with developers to bring in motion, animation, and scent-driven visuals using tools like Midjourney and After Effects.
Sensory-Driven Design:
I led early UX strategy by identifying user pain points and exploring how scent, story, and shopping could work together in a digital space. I mapped opportunities to bring sensory moments into the flow, from lifestyle imagery to interactive scent cues. After early iterations, I refined sections to prioritize readability and create a smoother, more intuitive experience on mobile.
Results
Explore how we translated user goals, brand voice, and ecommerce strategy into a reimagined, retail-forward website experience.
Visit the site at Pourri.com
